You Could Build This. Here's What That Actually Costs.
You've seen what Private Money HQ does. Here's how it compares to what else is out there.
Why Not Just Build This Yourself?
GoHighLevel, Zoho, Salesforce. Any of these can technically become a private-money broker system. Nobody's stopping you. But "can become" is doing a lot of work in that sentence. You're not buying a system. You're buying a blank slate and signing up to be its product manager, indefinitely.
The thing nobody else has out of the box: real-time LTV/LTC/DSCR deal math, automated lender scoring, and a term generator that all write to the same contact record, no double entry, no second login. Build that yourself and you're not configuring a CRM. You're building software.
Vs. The Other Options Built for Brokers
These four are the ones we hear about most in live conversations. Fair comparison, both directions, here's where each one actually wins.
Pricing shown is publicly advertised as of August 2026 and changes often. Confirm current pricing directly with the vendor before quoting a number to a broker.
Everyone Else, In One Breath
Built for lender and fund operations: servicing, investor reporting, portfolio management. Ampd is built for getting the deal, not administering it after close.
A back-office platform for lenders and funds handling payments, escrow, and trust accounting. A broker shouldn't pay for infrastructure they don't operate.
Lender-side origination and servicing infrastructure. Built to run a lending business, not grow a brokerage.
Built for conventional, regulated residential mortgage. A different business than private-money brokerage.